So many things have happened since then. At the end of December, I officially took on House of PlumRed as my full time gig. The day HOPR officially became my dream was the last day of December.
Since that day, I have been trying to figure out the best strategies for me to really get this business going!
January: Planning and Prepping.
February: A Marketing Super Charge
March: Our first EXPO!
In January, I decided to give the marketing to the experts and after many weeks of being a part of the FASHION NETWORK ONLINE. I posted a couple random blogs asking my fellow fashion peers what marketing strategies they used, and I found ALINE MEDIA. (I guess they found me).
So far, Jennifer, our PR Rep has working hard to get us the best exposure my little online boutique could get :).
I felt like such an amateur, though, after getting a little more (or maybe, too much) insight into the wonderful world of fashion and PR. I thought I had it down pretty well with my business plan, financial excels, and marketing strategies using facebook...lol there's a big bad world out there full of Lookbooks, Presskits, and Samples, OH MY!
After two
fashion shoots...
To see more photos of our behind the scenes...
BEHIND THE SCENES PHOTOS
We have successfully filled our SUMMER SPRING COLLECTION!
Next step? Our first EXPO!
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